Created by Nolan Bushnell, the founder of Atari, and Zai Ortiz, visionary Hollywood creative director, our inspired publishing studio originates inventive gaming content. Motivated by cinematic visuals, storytelling, strategic and playful games, X2 engages and entertains its players.
Igniting a high-talent imaginative environment, our team seeks to advance gaming’s relationship with forthcoming technology. Our games explore meaningful common ground between traditional and experimental content. Come play with us.
It all starts with a simple idea: What if you put together a games company the way you’d put together a professional sports team? Where the sole mission of management is to acquire the best talent FOR EVERY SINGLE POSITION, create the best possible environment for them - and then get out of the way. A creative playground with zero bureaucracy, where the best people could make the biggest possible impact.
We’ve found that the best quality work comes from small teams in which every single member is passionate about what they do and free to do it. At X2, each game comes from its own dedicated creative lab or “X-Lab” and they all operate - extremely - independently - with - complete control over their own roadmap. Our organizational model is optimized for speed and passion, not for control.
Our project at X2 is to create games people will play for years. Games that almost everyone could get into because they commit fully to the one thing that makes people come back for more: the gameplay. But we also believe there is an immense power in the social aspect of gaming. Sharing an amazing game session with friends is one of the most rewarding things you can experience, because the game lets you connect with them in ways you normally wouldn’t - and that other media doesn’t allow. So to us, the shared, social component of gameplay isn’t just some afterthought or separate ‘game mode’. It is the gameplay.
When Nolan Bushnell founded Atari in 1972 he created an industry. And with it - the first blockbuster video game: Pong. Today, his design credo - games should be easy to learn and hard to master - inspires a new generation of developers.
A prolific entrepreneur and considered the Godfather of the Video Game, Nolan has started more than 20 companies, including Catalyst Technologies, the first Silicon Valley incubator, Etak, the first in-car navigation system, Atari, and Chuck E. Cheese’s Pizza Time Theatre. In the process, he pioneered many of the workplace innovations that have made Silicon Valley a magnet for creative talent and world-changing phenomena.
In 2009, the British Academy of Film and Television awarded Nolan with the prestigious Academy Fellowship in recognition of his outstanding achievement as a founder of the video games industry. A true icon of the digital revolution, Nolan was named one of Newsweek’s “50 People Who Changed America”, and was one of the first inductees to the Video Game Hall of Fame.
Zai Ortiz is a Hollywood creative director, 3D visionary, and now the President and Chief Creative Officer of X2 Games. His partnership with Nolan Bushnell follows his success with DarkMatter, a design and visual communication studio. A few of DarkMatter’s recent projects and clients include Bethesda’s massively popular game The Elder Scrolls - Legends, Hasbro, Warner Bros and Radical Studios.
Perhaps Ortiz’s most famous and recognizable work is his creation of the J.A.R.V.I.S. system holograms in Marvel’s Iron Man. The stylized hologram and accompanying UI have since become a visual hallmark of Marvel movies, and heavily influenced the designers of the next generation of UI.
Ortiz apprenticed directly with the developers of Alias Wavefront, the makers of Maya - Hollywood’s most widely used 3D modeling and animation suite. Zai’s ability to bridge artistic storytelling with technical innovations has defined his career. He has supervised teams of 50+ artists to deliver stunning visuals for films such as TRON: Legacy, Mission: Impossible, Thor, The Twilight Saga, and Sherlock Holmes. His work has exhilarated billions of viewers and has inspired a new generation of artists.
Ortiz’s creative virtuosity coupled with Nolan’s game mastery promises to give gamers around the world a cinematic experience unlike anything they’ve seen before. “We’re not here to just make games,” Ortiz says of the new company. “We’re here to envision the future - from both a visual and technological standpoint - and pave the way for others to follow.”